'The Marketing of Evil' gets rave reviews

Kupelian's blockbuster praised by Limbaugh, Schlessinger, Malkin, others

What's been widely hailed as the "must-read" book of the year, David Kupelian's The Marketing of Evil is exposing how "radicals, elitists and pseudo-experts" are conning millions of us into accepting beliefs and behaviors that would have horrified all previous generations of Americans.

"In fact," said Kupelian, who has been doing wall-to-wall media appearances since the book launched Aug. 22 on Fox News' "Hannity & Colmes" and the Sean Hannity Show, "people seem to be hungry for the information in The Marketing of Evil. They know they've been lied to and manipulated for years, but they just haven't understood exactly how it's been done."

The book, which skyrocketed up the Amazon charts upon its release, documents how much of the radical agenda that currently dominates America, from abortion to "gay rights" to church-state "separation," has actually been sold to Americans using the exact same psychological manipulation techniques employed by Madison Avenue.

Response to Kupelian's book so far has been intensely polarizing. While detractors call the book "dangerous" and "a primer for teaching right-wing Christians why democracy and freedom are wrong," most are calling it one of the most important books of the year:

• "Every parent in America needs to read this book," writes author, syndicated columnist and Fox News personality Michelle Malkin. "David Kupelian skillfully exposes the secular left's rotten apple peddlers in devastating detail. From pitching promiscuity as 'freedom' to promoting abortion as 'choice,' the marketers of evil are always selling you something destructive - with catastrophic results. Kupelian shines a light on them all. Now watch the cockroaches run for cover."
• "David Kupelian's new book The Marketing of Evil is brilliant!" says Dr. Ted Baehr, chairman of the Christian Film and Television Commission and publisher of MOVIEGUIDE. "He combines superb common sense (that is so rare in our society) with the important biblical command to expose 'the fruitless deeds of darkness' (Ephesians 5:11And have no fellowship with the unfruitful works of darkness, but rather reprove [them].Ephesians 5 verse 11). By doing so, he breaks the spell of the carefully marketed lies that are destroying our civilization, and sets the stage for revival and reformation. The Marketing of Evil must be read by every concerned American."
• Hal Lindsey, columnist and best-selling author of 20 books, including one of the best-selling books of all time, The Late, Great Planet Earth, says:

• "Did you ever want to know - I mean really know - how and why America is being transformed from a unified, Judeo-Christian society into a divided, false, murky, neo-pagan culture?" asks WND founder and CEO Joseph Farah. "Even if you think you know the answers to those questions, in fact, especially if you think you know the answers, you must read David Kupelian's 'The Marketing of Evil.' So clearly does it expose the incredible con game to which Americans have been subjected that it offers real hope - because when our problems come this sharply into focus, so do the solutions."
• Rabbi Daniel Lapin, president of Toward Tradition and author of America's Real War, sizes up Kupelian's book this way: "Over just a few years, life in America has become indescribably more squalid, expensive, and dangerous. Like the dazzling disclosures in the final page of a gripping whodunit or the fascinating revelation of a magician's secrets, The Marketing of Evil irresistibly exposes how it was done. It will elicit an involuntary 'Aha!' from you as you discover who did it and your soul will soar with optimism as you discover the only way we can undo it. In years to come Americans will acknowledge a debt of gratitude to David Kupelian for his honesty, courage, and laser-like insight in this must-read book."
• David Limbaugh, nationally syndicated columnist and best-selling author of Persecution and Absolute Power, writes: "It's often said that marketing is warfare, and in The Marketing of Evil David Kupelian clearly reveals the stunning strategies and tactics of persuasion employed by those engaged in an all-out war against America's Judeo-Christian culture. If you really want to understand the adversary's thinking and help turn the tide of battle, read this book!"
• "The Marketing of Evil takes no prisoners," says Robert Knight, director of Concerned Women for America's Culture & Family Institute. "David Kupelian brilliantly explains how a clever, radical elite is persuading Americans to accept evil as good, and good as evil. With precise clarity, the book blows the lid off the most successful - and dangerous - cultural scams. In addition, Kupelian's personal vignettes and vigorous writing hold the reader's interest throughout."
• Radio superstar and best-selling author Dr. Laura Schlessinger writes:

• D. James Kennedy, Ph.D., senior minister of Coral Ridge Presbyterian Church and founder of the nationally televised "Coral Ridge Hour," says: "David Kupelian's research brings into sharp focus what many have sensed and suspected for a long time: The effort to change America's mind on issues like abortion, homosexuality, church-state separation, and more, is a well-thought-out strategic campaign that uses the methods of Madison Avenue to market rank lies. But the good news is that the truth will eventually win out, and Kupelian's important and groundbreaking book makes enormous progress toward that end."
• "David Kupelian's The Marketing of Evil should be required reading for politicians, clergy, grandparents, parents and youths in every high school and college," says Judith A. Reisman, Ph.D., president of the Institute for Media Education and author of Kinsey, Crimes & Consequences. "His vivid writing and solid research continually provide that 'Aha!' light bulb moment that is often a turning point in life. As someone who thought she already knew more than necessary about the 'evil' market, this book gives me new dots to connect to old dots. Ignorance is not bliss, and Kupelian reveals how ignorance of evil can cost us our lives, the lives of our loved ones and the life of our nation."
• Gary DeMar, president of American Vision and author of over 20 books, including the three-volume God and Government, says: "First it was 'live and let live.' Now the purveyors of behind-closed-door aberrant behavior are spreading their destructive lifestyles in our homes through television programming, our schools through 'tolerance education,' and in our legal system by legislative and judicial fiat in the name of 'social justice.' We’ve read and heard about these attempts to soften our resolve against moral relativism in bits and pieces, but David Kupelian loads our plate with a full course of their plotting agenda. It's not a pretty tale, but it's a necessary one. One of the best books I've read in a long time on what's really going on and what we can do about it. To be made aware is to be prepared."
• According to Michael Farris, president of Patrick Henry College, author, and founder of the Home School Legal Defense Association: "David Kupelian's fascinating guided tour of today's toxic culture and subverted institutions provides a powerful explanation as to why more and more American families are home schooling their kids. If you want to preserve the brightness and innocence of your children, I urge you to read The Marketing of Evil."
• Don Wildmon, chairman and founder of the American Family Association, writes: "Excellent! Simply excellent. If you want to solidify your Christian worldview - or just understand what the culture war is all about - you owe it yourself to read David Kupelian's The Marketing of Evil."
• "Marketers are out to get America's youth, and they'll stop at nothing to do it," comments Rebecca Hagelin, vice president of The Heritage Foundation and author of "Home Invasion." "In The Marketing of Evil, David Kupelian treats parents to a rare insider look at exactly how our children - and adults too - are being lied to, confused, and seduced by radicals and phony experts. The game's over, folks - the con men have been exposed. I urge every parent to read this eye-opening book."

The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America’s founding regarded as grossly self-destructive - in a word, evil.

In the end, The Marketing of Evil is an up-close, modern-day look at what is traditionally known as "temptation" - the art and science of making evil look good.